If you’ve been thinking about starting a blog this year, then you are in the right place! Blogging is a great way to connect with your current clients and potential customers, share your expertise, and find a creative outlet! There are so many niches out there that you can blog about, from lifestyle to fashion, to food to parenting…the list goes on and on! You might be thinking…that sounds great, but blogging sounds like a lot of work. I’m not going to sugar coat it–it is a lot of work!  Blogging does take effort and commitment; however, there are so many advantages that you might not realize. Below, I’ve created a list of 5 reasons why you should start a blog. These aren’t the only reasons why you should start blogging, but it’s a great place to start!

TO SHARE YOUR VOICE & FIND A CREATIVE OUTLET

This is my number one reason I decided to start my blog!  If you feel like you have something to share or a story to tell, a blog is a perfect way to get it out to the world. You will be able to share your thoughts and opinions with others and do it on your own terms. When you are writing about a topic of your interest, you can decide how to portray a story, what information to include, and what information to exclude.

Blogging is also a fantastic creative outlet. If you’re passionate about a certain topic, you can write about it and share that passion with others! Blogging gives you a unique opportunity to connect with others in your niche, learn more about that topic, and even get unique opportunities to partner with brands and companies!

TO LEARN NEW SKILLS

One of the most obvious skills you can gain from starting a blog is writing. The more you blog, the more you’ll find yourself able to organize your thoughts and develop an engaging story. Being able to write well will come in handy in many ways, from sending emails, to project proposals, to personal writing projects. Writing a blog will also help you to become a better communicator in general. 

TO BRING ATTENTION TO YOUR BUSINESS

Starting a blog can be a great addition to your business by bringing in new customers and solidifying your brand voice. You can write about the products you sell, share insights and tips about your field or share your business as a business owner. All of these things are an excellent way to get your business in front of new customers and clients.

TO ESTABLISH AUTHORITY

Writing about a particular topic can help establish you as a voice of authority in that field. You can share your expertise and your experience so that anyone reading will understand you know what you’re doing.

TO MAKE MONEY

There are a lot of different ways you can make money from your blog. From sponsored posts to ads to reviews, you can turn your blog into a successful form of passive income. You can sell advertising space on your blog to other businesses and bloggers. You can promote your products and services on your blog, and you can promote other people’s products as an affiliate to earn commission on sales (affiliate marketing). You can also use a blog to build up an email list, which you can then use as an additional means of marketing.

The key is to be consistent with creating high-quality content, network, and get your blog out there and stay true to the brand you’ve built.